"We started from ground zero—no content, no brand.

Now, we have video content that connects us with our audience."

Ceren Zeytinoglu Atici

Pale Blue AI

The STORY behind the Story

Conflict

(every story has a conflict to avoid)

Pale Blue AI is a research group bringing together climate scientists and AI researchers to help solve real-world problems and inform future policy. They want to be seen as an authority and educator in their space, and are starting from ground zero: no existing video library, no established visual voice, and no content to clearly communicate their purpose to an audience.

Rising Action

(the actions we take...
to achieve the outcomes we desire)

Sustainable Storytelling worked with the team to identify what the organization stands for, how they want to be perceived, and what messaging would help accomplish that. We then filmed their experts in action and captured interview footage designed to translate their mission into clear, usable story assets.

The Outcomes

(every story has outcomes)

Pale Blue AI now has a foundational library of evergreen video content they can draw from over time - assets that help them communicate who they are, what they’re building, and why it matters, so they can connect with their audience with clarity and credibility.

Talk To Us

The Finished Product

Coming soon

Let's Talk Next Steps

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