"We started from ground zero - seeking more than just awareness"

And now, we have video content that connects us with our audience."

Ceren Zeytinoglu Atici

Pale Blue AI

The STORY behind the Story

Conflict

(every story has a conflict to avoid)

Pale Blue AI is a research group bringing together climate scientists and AI researchers to help solve real-world problems and inform future policy. They wanted what we all want - to be understood by our audience. They needed stories.

Rising Action

(the actions we take...
to achieve the outcomes we desire)

Sustainable Storytelling worked with the team to identify what the organization stands for, how they want to be perceived, and what messaging would help accomplish that. We then filmed their experts in action - collaborating on a project - and captured interview footage designed to translate their mission into clear, usable story assets.

The Outcomes

(every story has outcomes)

Pale Blue AI now has a foundational library of evergreen video content they can draw from over time - assets that help them communicate who they are, what they’re building, and why it matters, so they can connect with their audience with clarity and credibility.

Talk To Us

The Finished Product

Pale Blue AI - A Social Doc

Let's Talk Next Steps

Submit the form, and we'll contact you to schedule a call.

Awesome! Thanks for considering us.
We'll be in touch asap.
Oops! Something went wrong while submitting the form.

More Projects

Local Climate Heroes

Unseen solutions, underrepresented communities.
"Working with Oren was amazing!
His collaborative style made the creative process so seamless, and delivered content that really spoke to our audience. We'd easily work with him again."
Read More

Climate North Ascends

New to video and growing an audience.
"Oren revealed unseen insights and sparked emotion through well-crafted video content.
The invisible threads of our community came to light and in motion. What we thought would simply showcase our climate community, instead deepened our sense of connection and purpose."
Read More

Toronto Climate Week

No awareness, no face, 4 months to launch.
"Oren crafted and executed the video strategy that defined our voice from the start.
His video content and storytelling skills put us on the map as a reputable and recognizable organization. Without his work, our audience would not have known what to expect from Toronto Climate Week, or who we are.”
Read More