"Oren crafted and executed the video strategy that defined our voice from the start.

His video content and storytelling skills put us on the map as a reputable and recognizable organization. Without his work, our audience would not have known what to expect from Toronto Climate Week, or who we are.”

Becky Park-Romanovsky

Founder, Toronto Climate Week

The STORY behind the Story

Conflict

(every story has a conflict to avoid)

Becky initiated a bold plan to launch Toronto's first ever Climate Week (TOCW).

Key points:

  • It launched with near-zero awareness
  • No recognizable “face.”
  • Audience familiarity existed, but was low.
  • Short timeline to launch (< 4 months)
  • Partners and investors needed a credible point of contact.

The Potential Risk: fragmented messaging, low trust, and slow traction.

Rising Action

(the actions we take...
to achieve the outcomes we desire)

Action 1 - Positioned Becky as "On-Camera Lead" to humanize TOCW and concentrate trust.

Action 2 - Created two content pillars: Education (what to expect, who it’s for, how to engage) and Behind-The-Scenes (spotlighting Becky and volunteers).

Format - Short, doc-style videos (60-180s) mixing interviews with day-in-the-life footage, animations, clear CTAs, and consistent visual identity.

Channels: LinkedIn and Instagram.

The Outcomes

(every story has outcomes)

Produced 12 Videos:

  • Generated 15,000 views on LI; 12,000+ on Insta.
  • Avg LI engagement rate: 12.3% (vs. ~6% platform baseline).
  • Avg LI watch time: 20s (vs. ~14s platform baseline)
  • Contributed to ~1,000 new LinkedIn followers in ~2 months.
  • Contributed to ~500 Instagram followers in ~2 months.

TOCW gained a recognizable public lead, informative assets, and reusable social content for year-two momentum.

Talk To Us

The Finished Product

TOCW 2025 Recap Video

TOCW 2025 Teaser

TOCW What Is It?

TOCW What Events Are There?

Who Is The Founder Behind TOCW?

TOCW Where Are Events Happening?

TOCW Why Should I Attend?

Meet the TOCW Team - Sarah

Meet the TOCW Team - Michal

Meet the TOCW Team - Randy

Meet the TOCW Team - Michelle

Meet the TOCW Team - Nelson

Meet the TOCW Team - Sophie and Murray

Let's Talk Next Steps

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