"Oren revealed unseen insights and sparked emotion through well-crafted video content.

The invisible threads of our community came to light and in motion. What we thought would simply showcase our climate community, instead deepened our sense of connection and purpose."

Fab B.

Founder (former), Climate North

The STORY behind the Story

Conflict

(every story has a conflict to avoid)

Climate North, a Toronto-based non-profit brings together climate enthusiasts for monthly events.

While they had great organic recognition, they wanted to grow their audience and add value to their existing members.

Given the audience was primarily founders, partnership seekers, and people looking for work/network, Sustainable Storytelling saw an opportunity to create videos that inform, rather than sell.

Our challenge: help audiences self-qualify quickly, in a way that made them feel seen.

Rising Action

(the actions we take...
to achieve the outcomes we desire)

Action 1 - Sustainable Storytelling + Climate North brainstormed a videos series mixing the "come-along" and "testimonial" styles, exploring the value of Climate North.

Action 2 - We designed testimonial prompts to surface what each segment cares about:

  • Founders: quality of partners, signal/credibility, traction.
  • Partnership seekers: collaboration outcomes, access, follow-through.
  • Job/network seekers: creating reliable networks, belonging, and education.

Action 3 - Planned for each interview-based video to make viewers consider one question - “Should I attend a Climate North event?”

The Outcomes

(every story has outcomes)

We produced a two-part series featuring 4 attendees and 3 speakers, launched the YouTube channel, and published a Substack homepage built for the attend/not-attend decision.

  • ‍45% average view time, indicating strong relevance and retention.
  • 4x conversion for web pages with video.
  • Net result: a repeatable, audience-friendly way to help founders, partnership seekers, and job/network seekers decide—and momentum to grow subscribers and in-person attendance.
Talk To Us

The Finished Product

Climate North Attendee Interviews

Climate North Speaker Interviews

Let's Talk Next Steps

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